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Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion.
How to fake the PageRank of a website
The PageRank of a web page can be faked with a combination of a 301 redirect and cloaking. It works like this:
* When a search engine spiders visits a web page URL, the server redirects the spider to a web page with high PageRank.
* Google assigns the high PageRank to the page with the redirection because it thinks that the pages are identical.
* When a human web surfer visits the web page URL, the server does not redirect the surfer. That means that the web surfer sees the web page of the faker and the Google toolbar displays the PageRank of the redirected URL:
To web surfers, it looks as if the web page has a very high PageRank although it hasn’t. Note that this method doesn’t increase the rankings of the page in any way. It just influences the PageRank display in Google’s toolbar.
Google doesn’t like cloaking at all so you risk the rankings of your website if you use the method above.
How to check if a website has a faked PageRank
If you think that a web page might have a faked PageRank then you can do the following simple check:
* Search Google for “info:domain.com” (without the quotation marks, replace domain.com with the domain that you want to check).
* If there are no results or if the returned URLs don’t match the original URL then it’s likely that the PageRank has been faked. If Google returns only one URL for the query and if the URL is the same as the checked URL then the PageRank is okay.
What about the PageRank of your own website?
The green pixels in Google’s toolbar are not important. It’s important that your website has high rankings for keywords that convert to sales. Website promotion is about getting leads and sales. It’s not about getting green pixels.
Don’t focus on the PageRank display in Google’s toolbar but try to get good rankings for keywords that are relevant to your website. High rankings for relevant keywords that convert to sales are much better than having a lot of green pixels.
A Professional SEO Company aims to achieve the very best results for our clients and their companies by using the best online/internet marketing skills, top class seo tools and search engine optimisation in order to get your web site onto page 1 of Google, Yahoo and Bing search engines.
Search Engine Optimisation is the process of building or modifying a website so that it will not only be discovered but also highly ranked by search engines. Doing SEO or Search Engine Optimisation correctly means that each page on the website needs to be edited and optimised so that the site’s content will be indexed to the keywords that potential customers search for on search engines when seeking out your products or services
Search Engine Optimisation, (SEO) is very often neglected by even the most talented web developers and designers.
Just a few of the SEO Services that our SEO Company offers are:
Important: Don’t choose an seo company that is not near the top of search engines. How can they sell SEO or search Engine Optimisation to you if they cannot even get it right on their own website.
SEO – Search Engine Optimisation is an online marketing process by which you will improve not only the ammount of traffic, but also the quality of traffic to your website.
Our SEO Company Focuses on
Organic or basic search
PPC or Pay per Click Advertising
Social Media Management
Daily Blog Services (Article Writing, Submission and Content Management)
Article Generation and Original Content
Google Places optimisation
Local search – This is critical as it is a way for you to target customers in your area.
As a top class SEO Company with proven results we understand how search engines work and what users search for. Optimizing a website mainly consists of optimising its content and HTML coding to increase its relevance to specific keywords. We also aim to increase the indexing frequency on your website as the search engines normally give more weight to websites that are updated all the time and are the most relevant to their industry.
Our SEO Company will never follow “Black Hat” SEO techniques. Black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade the relevance of search results as well as the user-experience of search engines. Search engines normally look for sites that employ these techniques and will remove them from their index. After this you can never be found on that serch engine.
SEO Company Promise:
Make sure you are getting the most from your SEO Company and that they are delivering what they promise.
Google uses the PageRank algorithm to rank pages in their search engine results. The algorithm is based on analysing link structures: each link can be seen as a vote by a page for another page it links to. It is necessary to have a basic understanding of how PageRank works to be able to optimize web sites for the Google search engine .
History of PageRank
PageRank was invented by Larry Page at Stanford University, and named after him. Page began the project in 1995, and worked on it with Sergey Brin. The project then lead to the prototype Google in 1998. Google Inc. was founded to manage the Google search engine, which used PageRank. Currently the trademark PageRank belongs to Google Inc., but the original patent for the PageRank algorithm is assigned to Stanford University.
Google has since grown to the largest search engine in the world, with nearly two thirds of searches made on Google. The PageRank algorithm is still one of the factors taken into account in Google’s search engine result ranking, and it is constantly followed by interested search engine marketing specialists around the world.
The PageRank Algorithm
A good analogy for the PageRank algorithm is that each link is a vote for the target page. This link structure of the web is analyzed recursively, so that the value of each vote depends on the PageRank of the voting page, calculated from the votes in the previous iteration of PageRank.
When a new page comes into being in this link structure, it will only get a PageRank value once other pages link to it. Each link will give some PageRank to the new page, the amount a single link gives depending mostly on two things: the PageRank of the linking page, and the number of links on it. The more outbound links a page has, the less weight each of them will have.
The actual algorithm used by Google is, naturally, more complicated then this. That algorithm also takes into account page topics. Pages with the same, or related topic that link to each other will carry more weight with their links than completely different pages that link to each other.
It is thought that raw PageRank data exists as a floating point number for each page. These real time values are constantly updated by Google crawlers. The visible PageRank value that can be seen on the Google Toolbar is on a scale from zero to ten. This is exported from the real time PR data approximately once every three months. On Google Directory the PageRank is reported as an eight unit measure, which is also periodically compiled from the real time data, though less often than the toolbar PageRank is.
The voting analogy describes the PageRank algorithm fairly well, but, though Google may claim so, it is not a completely democratic system. The weight of each link depends both on the PageRank of the page linking and the number of links it has. To improve PageRank, more inbound links, preferably from pages with high PageRank, must be acquired.